Examlex
Diversification is defined as:
Competitive Comparisons
Analysis that involves comparing one company's products, services, or performance against those of its competitors.
Service Tailoring
The adaptation of a service to meet the specific needs or preferences of different customer segments.
Active Retirees
Refers to retired individuals who maintain a highly active and engaged lifestyle, often participating in various social, recreational, or volunteer activities.
Positioning Strategy
A marketing strategy that aims to establish a brand or product in a specific way in the consumer's mind compared to competitors.
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