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____ Is the Process of Choosing a Solution from Available

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____ is the process of choosing a solution from available alternatives.


Definitions:

Rate of Diffusion

The speed at which a new product, service, or innovation spreads across a market or society.

Highly Complex Innovations

Innovations that are sophisticated and involve a high degree of technical advancement or complex combinations of technologies and processes.

Inter-consumer Communications

The exchange of information, opinions, or feedback among consumers regarding products, services, or brands.

Innovator Segment

The innovator segment refers to a portion of the market consisting of consumers who are the first to adopt new products or technologies.

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