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Four of the five largest private corporations in Texas in 2014 were
Product Attributes
Characteristics that define and differentiate a product, including quality, design, features, brand name, and packaging.
Target Market
A specific group of potential customers at whom a company aims its products or services.
Head-to-head Positioning
A marketing strategy where a company positions its products to directly compete with rival products in the market.
Technologically Advanced
Describes products, services, or systems that incorporate the latest technological developments.
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