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As a result of a lawsuit filed by the State of Texas over tobacco related illnesses, the American tobacco industry must pay
Attitudinal Question
A type of question used in surveys and research to measure a respondent's feelings, values, or perceptions about a particular subject or issue.
Semantic Differential Scale
A survey or questionnaire tool that gauges a person's attitudes by asking them to rate a concept, product, or brand along a multi-point rating scale.
Judgmental Question
A question that requires the evaluator to use personal assessments or opinions in their response.
Ambiguous
Something that can be understood in more than one way or does not have a clear or definitive meaning or interpretation.
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