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Fact Pattern 10-1 Polly Buys a New Iron and Uses It for a It

question 9

Multiple Choice

Fact Pattern 10-1
Polly buys a new iron and uses it for a few months without incident. She was surprised, however, when one day the iron gave her a significant shock. She suffered no lasting damages, but did have some pain from the incident. A few weeks later she read in the newspaper that the manufacturer had known for over a year about the iron's propensity to shock users, but had refused to take recall measures. She also read that some users had been severely shocked. Polly was outraged but wondered if she could sue because she really did not have significant injuries.
-Refer to Fact Pattern 10-1.Which of the following would be an advantageous type of action with which Polly should become associated?

Identify different media channels for advertising and their implications.

Understand the various purposes and strategies of advertising, including informative, persuasive, and reminder advertising.

Recognize the importance of and process for creating an advertising plan and its role in campaign effectiveness.

Identify the impact of changes in advertising channels and consumer media usage on advertising strategies.

Definitions:

Truthful

Being honest or accurate in representation or expression; not lying, cheating, or deceiving.

Language

A system of communication used by a particular community or country, consisting of written, spoken, or signed words and the rules for their use.

Opinions

Personal beliefs or judgments that are not necessarily based on fact or knowledge but on feelings, tastes, or experiences.

Brand Strategy

A long-term plan for the development of a successful brand in order to achieve specific goals.