What Is the Primary Different Between Social Brand Building and Traditional

question 18

Multiple Choice

What is the primary different between social brand building and traditional brand building?

• A) Social brand building is what people say about a company.
• B) Social brand building occurs on review sites only.
• C) Traditional brand building is not found on the Internet.
• D) Social brand building is the same as traditional brand building,but occurs only on social media.
• E) Social brand building is what a company says about itself.

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Definitions:

Dysphemism

A word or phrase chosen to produce a negative effect.

Positive Effect

A beneficial impact or outcome resulting from a particular action or set of conditions.

Connotative Meaning

The meaning of a word or phrase that is based on past personal experiences or associations.

Manipulate Others

The act of influencing or controlling someone's behavior or emotions for one's own purposes, often without their knowledge.