A Persona Can Be Defined as

question 15

Multiple Choice

A persona can be defined as

• A) It is another way of describing a target audience.
• B) The demographics and psychographics of a target audience.
• C) A detailed profile of a particular subset of people within the broad target audience.
• D) The personality and behavior of a target audience.
• E) Behavioral patterns of a specific subset of a target audience.

---

Definitions:

Compound Leverage Ratio

A measure that assesses the impact of financial leverage on a company's potential returns, taking into account both debt and equity levels.

Income Statement

A financial statement that shows a company's revenues and expenses over a specific period of time, revealing profit or loss.

Balance Sheet

A financial statement that summarizes a company's assets, liabilities, and shareholders' equity at a specific point in time, showing the company's financial position.

Market-To-Book Ratio

A financial valuation metric used to compare a company's current market value to its book value.