Colgate Palmolive

question 16

Multiple Choice

Colgate Palmolive

• A) Illustrates that social media only works with a younger target audience.
• B) Is an example of how a company used persona development to successfully determine what its potential consumers are doing on social media.
• C) Confirms that online video appeals to a wide audience.
• D) Is an example of a brand applying the Social Technographics Profile Tool to its social media strategy.
• E) Confirms the need for social media savvy creative agencies.

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Definitions:

Fiscal Years

A one-year period that companies and governments use for financial reporting and budgeting, which may not necessarily align with the calendar year.

Cash Payments Journal

A financial journal that records all cash outflows or payments made by a company.

Office Supplies

These are consumable items used in an office environment for daily operations, including items like pens, paper, and staplers.

Pond Supplies Expense

The costs incurred for the maintenance or operational needs of a pond.