At What Point Does a Brand Stop Developing Personas

question 4

Multiple Choice

At what point does a brand stop developing personas?

• A) When the company has identified 8-10 personas
• B) When the cost of finding information about a new subset of a persona is greater than the benefit of marketing to that subset.
• C) When it feels like it has enough
• D) It should not stop,for it should always look to further refine its marketing efforts.
• E) Once it has exhausted the Social Technographics Ladder

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Definitions:

Habit-Breaking Strategies

Techniques or methods employed to change or eliminate unwanted habits.

Entrepreneurial Mindset

A way of thinking that enables you to overcome challenges, be decisive, and accept responsibility for your outcomes. It is about seeing opportunities and setting yourself up to take advantage of them.

Opportunities

Potential avenues through which an organization or individual can grow, improve, or gain an advantage.

Mental Fixedness

A cognitive bias that limits a person to using an object or idea in only the way it is traditionally used.