Which Statement Is True

question 5

Multiple Choice

Which statement is true?

• A) Personas are not required to identify the optimal target audience.
• B) The secondary optimal target audience is that segment that is has only one of the three attributes described in the text.
• C) There is less competition for the optimal target audience than for other personas.
• D) The optimal target audience represents a very small segment of the overall target audience.
• E) It is easier to identify the optimal target audience on traditional marketing channels.

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Definitions:

Most Populous Cities

Cities that have the highest number of inhabitants in a particular region or the world.

Married Households

Refers to living units consisting of spouses or partners, with or without children, officially registered as married or in a recognized union.

Fastest-growing Households

Households that are increasing in size or economic status at a rate significantly higher than the average.

American Household

A domestic unit in the United States, which may consist of family members and/or other unrelated individuals who live together.