A Persona Can Be Defined as

question 15

Multiple Choice

A persona can be defined as

• A) It is another way of describing a target audience.
• B) The demographics and psychographics of a target audience.
• C) A detailed profile of a particular subset of people within the broad target audience.
• D) The personality and behavior of a target audience.
• E) Behavioral patterns of a specific subset of a target audience.

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Definitions:

Effective International Diversification

A strategy of investing across various countries and asset classes to reduce risk and potentially enhance returns.

Foreign Stocks

Shares of companies based outside the investor's home country, offering diversification benefits in a portfolio.

Currency Exposure

Refers to the risk of loss from fluctuations in exchange rates that can affect an investor's or company's investments, assets, and liabilities.

ADRs

American Depositary Receipts, a way for investors to own shares in a foreign company through U.S. securities exchanges.