Why Is the Social Technographics Ladder Useful

question 9

Multiple Choice

Why is the Social Technographics Ladder useful?

• A) It helps identify what social sites are most useful for a company.
• B) It provides a set of persona profiles for a company to reference.
• C) It allows a company to identify why people are using social media.
• D) It replaces other more time-consuming persona development processes.
• E) It confirms that social media is used primarily by Generation Y.

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Definitions:

ANOVA Models

ANOVA models are statistical models used to analyze the differences among group means in a sample, typically by comparing variance between groups to variance within groups.

Degrees of Freedom

The count of independent variables or measurements that can be allocated to a statistical distribution, subtracting the quantity of estimated parameters.

Number of Blocks

In experimental design, the total count of groups or sets into which experimental units are divided for the purpose of minimizing variance due to confounding variables.

Randomized Block Design

A statistical experiment design that aims to reduce variability among experimental units by grouping them into blocks before randomly assigning treatments.