Why Is It Considered Important to Focus on the Buyer

question 20

Multiple Choice

Why is it considered important to focus on the buyer persona?

• A) They spend the most time on social media.
• B) They react differently to messaging objectives than other persona profiles.
• C) They are the ones who make the purchasing decisions.
• D) They reflect the ideal demographic profile.
• E) They spend the least time on social media.

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Definitions:

Yerkes-Dodson Law

A theory suggesting there is an optimal level of arousal for the best performance of a task; too little or too much arousal can negatively affect task performance.

Moderately Aroused

A state of being neither too relaxed nor too excited, often considered optimal for certain tasks or learning.

Motivated Behavior

Actions that are initiated or influenced by desires and needs, driving individuals towards certain goals.

Stomach Contractions

Involuntary movements of the stomach muscles that mix and propel contents through the digestive system, often associated with hunger.