Why Is the Coca-Cola Facebook Page Different from Other Brand

question 15

Multiple Choice

Why is the Coca-Cola Facebook page different from other brand pages?

• A) It was one of the first company managed brand pages on Facebook.
• B) It is one of 253 dedicated to the same product.
• C) It uses a high quality photo as a profile photo.
• D) It listens to fan feedback and applies it to its marketing strategies.
• E) The company shares the page administration with fans.

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Definitions:

Cognitive Abilities

The mental capabilities that involve the process of thinking, understanding, learning, and remembering.

Sensory Input

Information received by the sensory organs, such as eyes and ears, that is then processed by the brain.

Elaborative Strategy

A cognitive technique involving the expansion of information by linking it to existing knowledge, enhancing memory and learning.

Sternberg's Inteligences

Refers to Robert Sternberg's Triarchic Theory of Intelligence, which defines intelligence in terms of analytical, creative, and practical components.