Authenticity Can Be Described as

question 1

Multiple Choice

Authenticity can be described as

• A) Always sounding enthusiastic
• B) The tone a brand or company has when using social media
• C) Telling the truth in a personable and genuine manner
• D) A way for a brand to lose credibility
• E) An important element of interruption marketing

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Definitions:

AFC

Stands for Average Fixed Cost, which is the fixed costs of production divided by the quantity of output produced.

MC Curve

Marginal cost curve represents how the cost of producing one more unit of a good changes as production scales.

Market Quantity

The total amount of a good or service supplied and purchased in a market at a given price.

Fixed Costs

Costs that do not vary with the quantity of output produced, such as rent or salaries.