What Was the Main Challenge Identified in the Old Spice

question 17

Multiple Choice

What was the main challenge identified in the Old Spice Guy case study?

• A) Convincing men to buy Old Spice.
• B) Illustrating that the Old Spice brand was not old and out of date.
• C) Promoting the videos on other social channels while still reaching YouTube influencers.
• D) Positioning the body way as masculine while marketing to women.
• E) Creating the video content quickly enough for the social media responses to appear timely.