What Must a Brand Do in Order to Make Quantitative

question 1

Multiple Choice

What must a brand do in order to make quantitative social media metrics useful?

• A) It must identify the type of measurement to be used.
• B) It must tie each metric to a specific marketing goal.
• C) It must assign a marketer to track the metric.
• D) It needs to have its benchmarks in place.
• E) It needs to tie each metric to a financial value.

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Definitions:

Gestures

Movements of the body, especially hands and arms, that are used to express ideas or feelings.

Varying Backgrounds

Describes individuals or groups coming from different cultural, educational, or professional experiences.

Culture

A set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group.

Successfully

Achieving a desired goal or outcome through effective performance or effort.