How Does Brand Intelligence Relate to Social Networks

question 16

Multiple Choice

How does brand intelligence relate to social networks?

• A) It is the information that companies can collect by monitoring social networks.
• B) It explains a company's ability to use social networks for marketing purposes.
• C) It relates to a company's popularity on a social networks.
• D) It is a way to assess a company's transparency online.
• E) It is a measurement of a brand's identity.

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Definitions:

Kruskal-Wallis Test

The Kruskal-Wallis test is a non-parametric method for testing whether samples originate from the same distribution, used when the assumptions of one-way ANOVA are not met.

Hypotheses Testing

A statistical method that uses sample data to evaluate a hypothesis about a population parameter, typically involving a test statistic to determine the likelihood of the hypothesis being true.

ρ Values

In statistics, ρ often denotes the population correlation coefficient or the significance level of a hypothesis test, context depending.

Spearman Rank-Correlation

An assessment of rank correlation, not based on parameters, which evaluates the extent to which two variables' relationship can be represented through a monotonic function.