Why Are Review Sites Not Considered an Important Tool for Social

question 9

Multiple Choice

Why are review sites not considered an important tool for social media marketers?

• A) They don't have that much influence on a consumer's purchase decision.
• B) Marketers can't really use review sites as a social channel without risking negative consequences.
• C) They are too numerous and scattered to monitor.
• D) They are not reliable.
• E) Most review sites are too specific to be relevant.

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Definitions:

Menopause

Permanent cessation of the menstrual cycle.

Climacteric

A phase of aging in both sexes marked by reduced fertility and the decrease of reproductive hormones.

Genetic Variation

The diversity in gene frequencies within a population, which contributes to differences among individuals.

Random Assortment

The process during meiosis where chromosomes are randomly segregated to gametes, contributing to genetic variation.