Why Are QR Codes Appealing to Marketers

question 9

Multiple Choice

Why are QR codes appealing to marketers?

• A) They can be used in-store or on a print advertisement
• B) They make a brand appear like an early adopter for using new mobile technology
• C) They allow a brand to link mobile computing to location-based marketing
• D) A mobile phone can scan them more easily than a bar code
• E) They create a gaming mechanism for mobile computing

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Definitions:

Equilibrium Theory

The assertion that a system’s natural state is one of balance and harmony.

Social Change

The transformation over time of cultural norms, values, societal structures, and behaviors, often driven by conflict, innovation, and geopolitical shifts.

Crazes

Intense but short-lived fads or trends that capture a large following or great enthusiasm for a brief period.

Fads

Temporary, highly popular trends or behaviors that spread quickly and are followed with enthusiasm, but fade away just as quickly.