What Did the Early Adopters of Social Media Monitoring Use

question 3

Multiple Choice

What did the early adopters of social media monitoring use it for?

• A) To keep track of a brand's reputation online
• B) To evaluate qualitative KPIs
• C) To measure the effectiveness of social media programs
• D) To monitor it for negative comments about a brand
• E) To measure the ROI of social media

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Definitions:

Commercial Insurance

is a type of insurance designed to protect businesses from losses due to events that may occur during the normal course of business, such as property damage or liability claims.

Business Risk

The potential for losses or less-than-expected returns stemming from the economic, industry, or company-specific factors.

Property Insurance

Insurance that protects property from loss or damages.

Loss Or Damage

Refers to the negative impact, destruction, or impairment of value, function, or condition of property or goods.