Why Is ROI Not Considered an Ideal Qualitative Measurement for Social

question 21

Multiple Choice

Why is ROI not considered an ideal qualitative measurement for social media?

• A) Reach and frequency don't translate over to social media.
• B) Many brands don't pay for social media, so ROI is less important to them.
• C) It is difficult to tie increased sales to qualitative metrics like share of voice and sentiment analysis.
• D) ROI requires sales figures, and most brands are not engaged in social commerce.
• E) Reach and frequency are hard to measure on social media channels.

Recognize the purpose and interpretation of projective tests in psychodynamic therapy.

Describe Eysenck's theory related to personality traits and the biological basis of arousal.

Identify various personality assessment tools and their application in occupational and clinical settings.

Comprehend Freud's psychosexual stages of development and their implications for personality.

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Definitions:

Reduced Effort

A decrease in the physical or mental energy applied towards completing a task or achieving a goal.

High Anxiety

Describes an intense, overwhelming, and often persistent feeling of worry or nervousness.

Personality Type Theory

suggests that individuals can be categorized into distinct personality types based on their traits, behaviors, and emotional patterns, often used to predict personal compatibility and career suitability.

Practical Problem Solvers

Individuals who excel in finding effective solutions to real-world issues, often using logical and creative thinking skills.