Examlex
Why might one branch's approval ratings be higher than another's?
Micromarketing
Tailoring products, services, and marketing campaigns to suit the tastes and preferences of specific local markets or customer segments.
Mass Customization
A production and marketing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.
Salient Attributes
Features or aspects of a product or service that are most noticeable and important to the consumer.
Positioning Method
The strategy used by a company to differentiate its products or services from its competitors' and to occupy a specific place in the minds of the target market.
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