Antivirus, Encryption, and File Compression Software Are All Examples of Utilities

question 69

True/False

Antivirus, encryption, and file compression software are all examples of utilities.

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Definitions:

Market Development

Market development is a strategic effort to expand into new markets or segments, aiming to increase the customer base for a product or service.

Diversification

A strategy aimed at reducing risk by allocating investments among various financial instruments, industries, or other categories.

Market Penetration

A measure of the extent to which a product is recognized and bought by customers in a particular market.

Strategic Marketing Process

A systematic approach to identifying and analyzing market opportunities, developing marketing strategies to address those opportunities, and implementing and controlling the strategy to achieve business objectives.