Which of the Following Statements Is True Concerning Domestic Expansion

question 5

Multiple Choice

Which of the following statements is true concerning domestic expansion of a business?

• A)Cash funding requirements will be lower to establish a new corporation than a corporate division if the expansion activity incurs substantial start-up losses.
• B)Cash funding requirements will be higher to establish a new corporation than a corporate division if the expansion activity incurs substantial start-up losses.
• C)Obligations of a new division will have no impact on the founding corporation.
• D)The main advantage of incorporating an expansion activity is the use of start-up losses from the new corporation against income from the founding corporation.

Identify the components and significance of Maslow's hierarchy of needs in marketing.

Distinguish between different types of needs within Maslow's hierarchy.

Analyze the impact of sociocultural influences on consumer decisions.

Gain insight into consumer touchpoints and the consumer journey map.