On the Classic Selection Task in Conditional Reasoning, People Work

question 45

Multiple Choice

On the classic selection task in conditional reasoning, people work on the problem, "If a card has a vowel on one side, then it has an even number on the other side." Research on variations of this task indicates that

• A) people consistently seek out negative information rather than positive information.
• B) the problem is easier to solve if it describes something concrete, such as drinking age.
• C) this is one of the few tasks that people can solve more accurately in their heads than when the problem is represented with concrete objects.
• D) people are systematically influenced by the representativeness heuristic.

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Definitions:

Media Selection

The process of choosing the most effective types of media channels to deliver advertising messages to the target audience.

Copy Development

The process of creating content for advertising or marketing materials.

Artwork

Works of art, especially visual arts, which include items like paintings, sculptures, and photographs, produced for aesthetic purposes.

Limited-Service Agency

An advertising agency that specializes in one aspect of the advertising process, such as providing creative services to develop the advertising copy, buying previously unpurchased media space, or providing Internet services.