Language in Qualitative Research

question 34

Multiple Choice

Language in qualitative research:

• A)Is in some respects a technicist instrumentalist language.
• B)Softer in a sense than the language of quantitative research and quantitative data analysis.
• C)Tends to include words like instrument, subject, experiment, and test.
• D)Uses words like instrument rather than method, and research subjects rather than research participants, and words like experiment or test rather than words like explore, describe, detail, construct.

---

Definitions:

Market Size

The total volume of sales or potential sales of a product or service within a particular market.

Tying Arrangement

A seller’s act of conditioning the sale of a product or service on the buyer’s agreement to purchase another product or service from the seller.

Legality

Conformity with the law or legal statutes, often used to refer to the status of actions, agreements, or policies.

Competition

The rivalry among sellers in the market aiming to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing mix.