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When a researcher engages in quantitative analysis using inferential statistics, the sampling method used becomes critical. Probability sampling methods must be used.
Customer Base
The group of customers who repeatedly purchase the goods or services of a business, serving as the main source of revenue for the company.
Intellectual Capital
The intangible assets of a business, including human knowledge, relationships, and organizational processes, that contribute to its competitive edge.
Business Assets
Business assets are resources owned by a company that are expected to provide future economic benefits, including tangible assets like property and equipment, as well as intangible assets such as patents and trademarks.
Personalized Services
Tailored services that are adapted to meet the individual needs or preferences of customers, often used to enhance customer satisfaction and loyalty.
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