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Discuss the concept of insurable interests.
Personas
Fictional characters created based on research to represent the different user types that might use a service, product, site, or brand in a similar way.
Shadows
Dark areas or shapes produced by an object blocking light, also used metaphorically to refer to aspects of self or society that are hidden or overlooked.
Functions of the Psyche
The various operations or activities of the mind, such as perception, memory, and judgement, which enable consciousness and mental processing.
Intuiting
The act of understanding or knowing something immediately without the need for conscious reasoning, often seen as an instinctual or gut feeling.
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