A Relatively Young Firm Has Developed a Method of Transferring

question 6

Multiple Choice

A relatively young firm has developed a method of transferring photographic images of surface textures onto any type of hard surface. This potentially has a huge market in the home-decorating field as well as any hard surface that is typically painted, such as car bodies. The type of alliance partner this firm would be searching for would be one with:

• A) low-cost labor production facilities in another country.
• B) similar products who could help the firm establish economies of scale.
• C) access to franchises in new markets.
• D) excess resources for investing.

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Definitions:

Covary

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