Airlines Have Forged a Number of Complementary Strategic Alliances, in Part

question 107

Multiple Choice

Airlines have forged a number of complementary strategic alliances, in part because many airlines are not profitable.Some airlines participate in several alliances simultaneously.This tends to:

• A) make the partners' true loyalties and intentions unclear.
• B) make the role of the strategic center firms more critical to alliance success.
• C) distribute the alliances along several segments of the airline industry value chain.
• D) be most effective when the alliances are with airlines headquartered in different nations.

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Definitions:

Cost

The amount of money or resources expended to acquire an asset, achieve a goal, or maintain an operation.

Profitability

A measure of the efficiency of a company in generating profits from its operations, typically expressed as net income divided by revenue.

Management Accountants

Professionals who focus on financial reporting and analysis for internal use by business managers to make informed decisions.

Monetary Terms

Describing or measuring something in terms of money or currency.