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The interests of multinational corporations' shareholders may be best served when there is:
Social Publishing
Social publishing refers to the sharing and distributing of content through social media platforms, allowing individuals and organizations to reach a broader audience with their messages or works.
Social CRM
An integration of social media channels into Customer Relationship Management (CRM) strategies, focusing on engaging customers in a two-way communication and managing relationships in the social media landscape.
Algorithmic Marketing
Utilizing algorithms and data analysis techniques to automate and optimize marketing strategies and customer interactions.
Data Mining
The process of analyzing large datasets to discover patterns, trends, and relationships that can inform decision-making.
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