A Cross-Functional Product Development Team Has Been Examining a Proposed

question 34

Multiple Choice

A cross-functional product development team has been examining a proposed new product intensively for 6 months. The team has decided that although the product is unique and technologically advanced,the cost of production will exceed the price that the consumer would be willing to pay. At this point,the product development team should

• A)engage in creative destruction.
• B)recommend that the product be sold at a loss in order to create a new market.
• C)turn over the product evaluation to a new product-development team which may have more passion for the product.
• D)recommend that the project be set aside.

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Definitions:

Spontaneous Recovery

The reappearance of a previously extinguished response after a period of no exposure to the conditioned stimulus.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment.

Salivary Conditioning

A form of classical conditioning where an automatic, natural response (saliva production) is triggered by a previously neutral stimulus after repeated association with that stimulus.

Presentation

A demonstration or display of information in a structured format, typically to an audience.