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Corporate Vertical Marketing System
A system where successive stages of production and distribution are brought under a single ownership. This strategy aims to increase the company's efficiency and control over the supply chain.
Administered Vertical Marketing System
A coordinated marketing system where a single entity of a distribution channel takes the lead in organizing the flow of products or services, without formal agreements or ownership.
Contractual Agreement
A legally binding contract between two or more parties outlining their responsibilities and obligations.
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