The Ability to Produce a Wide Variety of Product Types

question 15

Multiple Choice

The ability to produce a wide variety of product types is referred to as?

• A) Production mapping
• B) Production prowess
• C) Production flexibility
• D) Production differentiation

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Definitions:

Product Line Extension

The process of adding new variations, such as sizes, colors, or features, to an existing product line to cater to different consumer preferences.

Cannibalization

The reduction in sales of a company's existing products due to the launch of its own new products.

Brand Name

The part of a brand that can be vocalized; the name under which a series of products or services is sold, distinguishing them from competitors.

Logo

A symbol, design, or graphic representation that identifies and differentiates a company, brand, or product.