If a Company Knows That It Retained 1,700 Customers but Lost

question 95

Multiple Choice

If a company knows that it retained 1,700 customers but lost 250 customers, it would be able to calculate which customer relationship program performance metric?

• A) Conversion efficiency
• B) Customer loss rate
• C) Senior management commitment
• D) Maintenance ratio

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Definitions:

Conglomerate Acquisition

The process by which a large corporation, often with diversified interests, acquires another company often in an unrelated industry to diversify its holdings.

Horizontal Acquisition

The purchase of a competing company in the same industry, aiming to increase market share or achieve economies of scale.

Vertical Acquisition

The purchase of a company that operates in the production process of the acquiring company's industry, either as a supplier or distributor.

Revenue Enhancement

Strategies or activities undertaken by a company to increase its income/revenue, potentially including new product launches, market expansion, and sales promotions.