Niche Segmentation of Customers Involves Segmenting Customers Based on All

question 133

Multiple Choice

Niche segmentation of customers involves segmenting customers based on all of the following except?

• A) Customers with similar social media presence
• B) Customers with similar needs
• C) Customers with similar buying attitudes
• D) Customers with similar buying habits

---

Definitions:

Perfectly Competitive

A market structure characterized by many buyers and sellers, free entry and exit, homogenous products, and perfect information, leading to firms being price takers.

Demand Curve

A visual representation indicating the link between the price of an item and the quantity of it that buyers seek.

Market-determined Price

The price of a good or service as dictated by the forces of supply and demand in a competitive market, without external interventions.

Elastic

Describes a situation in which the demand or supply for a good is sensitive to changes in price.