A New Coffee Shop Has Set Up a Punch-Card System

question 12

Multiple Choice

A new coffee shop has set up a punch-card system where customers that receive 10 punches (one for each purchase in the shop) will then receive a free drink of their choice. This system is what type of customer relationship program initiative?

• A) Engaging customers using social media
• B) Product customization
• C) Customer loyalty program
• D) Product placement program

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Definitions:

Resistance to Change

The reluctance or opposition to modifications in procedure, process, or culture within an organization or individual life.

Self Competency

The awareness and development of one's own skills and abilities to perform tasks effectively.

Predictable Situations

Refers to scenarios or environments where outcomes and events occur in a manner that can be anticipated based on past experiences or known patterns.

Diagnose Organizational Problems

The ability to identify and analyze issues within an organization that hinder its effectiveness, in order to propose suitable solutions.