Which Performance Metric Is Incorrectly Matched with Its Description

question 32

Multiple Choice

Which performance metric is incorrectly matched with its description?

• A) Program return on investment = additional profit generated/program investment
• B) Maintenance ratio = # customers retained/# customers lost
• C) Customer loss rate = # of customers lost/# customers added
• D) Conversion efficiency = # of new customers generated/program investment

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Definitions:

Habituation

The process of becoming accustomed to a stimulus or environment over time, leading to a decrease in responsiveness.

Fear-Producing Stimuli

Objects, situations, or cues that elicit a fear response or anxiety in individuals, relevant in studies of phobias and anxiety disorders.

PTSD

Post-Traumatic Stress Disorder, a mental health condition triggered by experiencing or witnessing a traumatic event, resulting in severe anxiety, flashbacks, and uncontrollable thoughts.

Imaginal Exposure

A cognitive behavioral therapy technique where individuals are asked to vividly imagine and describe distressing experiences as a way to reduce the trauma's power over their psychological well-being.