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Under ______ theory, the threat of punishment is considered to be a deterrent to criminals who rationally calculate the consequences of the illegal actions.
Variable Costs
Costs that vary directly with the level of production or the volume of services rendered, such as materials and labor.
Fixed Costs
Expenses that do not change with the level of goods or services produced by a business.
Profit
The financial gain realized when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.
Positioning Strategy
A marketing strategy that aims to establish a brand or product in the mind of the target audience relative to competitors.
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