Once a Relationship of Agency Has Been Brought to an End

question 56

Multiple Choice

Once a relationship of agency has been brought to an end:

• A)the agent may still have actual authority to act on behalf of the principal.
• B)the principal may still be liable for acts of the agent that are committed whilst the agent is acting within the scope of their apparent authority.
• C)the principal may still be liable for acts of the agent that are committed whilst the agent is acting within the scope of their implied authority.
• D)the principal will be liable to third parties in respect of acts of their agent in any case in which they have not notified the third party in writing that the agent is no longer acting for them.

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Definitions:

Buying Situations

Various scenarios or contexts in which a purchase is made, which can influence the decision-making process and marketing strategies.

Modified Rebuy

A buying situation in which an organization makes some changes to an existing purchase agreement, perhaps adjusting quantities, delivery schedules, or product specifications.

Evoked Set

A group of relevant brands or products that a consumer recalls from memory when making a purchasing decision.

Evaluative Criteria

The standards or benchmarks that consumers use to compare different products or services before making a purchasing decision.