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If an offer is not accepted, rejected or revoked it will lapse:
Product Service
A product service encompasses both the tangible product and the intangible services offered to the customer, enhancing overall value.
Maker
An individual or entity that creates or manufactures something, often in the context of crafts, technology, or industrial production.
Marketing Strategy
A plan of action designed to promote and sell a product or service to effectively reach potential customers and achieve competitive advantage.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products.
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