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To establish the defence of 'self-defence' the defendant must prove:
Competitive Entrants
New participants in a market who compete against established incumbents, usually introducing new competition or innovation.
Skimming Pricing
A pricing strategy involving setting high prices initially and then gradually lowering them to make the product available to a broader market.
Penetration Pricing
A pricing strategy where the price of a new product is set lower than competitors to quickly gain market share.
Skimming Strategy
A pricing tactic that involves setting a high price for a new product to maximize profits from segments willing to pay more, before lowering the price over time.
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