TABLE 1-1 The Manager of the Customer Service Division of a Major

question 48

Multiple Choice

TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question "How would you rate the quality of your purchase experience with 1 = excellent, 2 = good, 3 = decent, 4 = poor, 5 = terrible?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

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Definitions:

Blackfriar's Men

A troupe of Elizabethan and Jacobean playwrights and actors who performed at the Blackfriars Theatre in London.

Enclosure

The historical process in England of consolidating (enclosing) small landholdings into larger farms since the 13th century, which led to significant social and economic changes, primarily displacing peasant farmers.

Common Lands

Areas of land open for communal use, typically for grazing livestock, collecting firewood, or other resources, managed by local communities.

Landowners

Individuals or entities that possess legal ownership of land or property, often exercising significant social, economic, or political power.