TABLE 1-1 The Manager of the Customer Service Division of a Major

question 63

Multiple Choice

TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question "What brand of DVD player did you purchase?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

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Definitions:

USB Flash Drive

A portable storage device that uses flash memory to store data and can be connected to a computer via a USB port.

Gestures

Movements or signals by a person to convey information or instructions, commonly used in touch-based devices to perform various commands.

Search

The operation of looking for information in a database, network, web, or system by entering keywords or phrases to find specific results.

Active Window

The currently focused window on a computer display; it is the window that receives input and commands from the user.