The Probability That a New Advertising Campaign Will Increase Sales

question 12

Multiple Choice

The probability that a new advertising campaign will increase sales is assessed as being 0.80. The probability that the cost of developing the new ad campaign can be kept within the original budget allocation is 0.40. Assuming that the two events are independent, the probability that the cost is kept within budget or the campaign will increase sales is

• A) 0.20.
• B) 0.32.
• C) 0.68.
• D) 0.88.

---

Definitions:

Fraternal Twins

Twins that develop from two different eggs fertilized by two different sperm cells, resulting in siblings that are genetically similar but not identical.

Identical Twins

Twins who develop from a single fertilized egg that splits into two, sharing all of their genes and resembling each other closely.

Bulimia Nervosa

An eating disorder characterized by binge eating followed by purging behavior to prevent weight gain.

Anorexia Nervosa

An eating disorder characterized by an abnormally low body weight, an intense fear of gaining weight, and a distorted perception of body weight and shape.