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Mass Market
A large group of customers with very similar needs and problems.
Toilet Paper
A soft paper product designed for personal hygiene and cleaning after using the toilet.
Target Market
The specific group of consumers at which a product or service is aimed, defined by demographic, geographic, and psychographic characteristics.
Resonating-Focus Approach
A strategy that emphasizes aligning a company's products or services with the core values and needs of its target customers to create impactful, meaningful connections.
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