TABLE 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 99

True/False

TABLE 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history. A series of new television advertisements featuring well-known entertainers and sports figures was launched. A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot." A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%. Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad (i.e. if there is evidence that the population proportion of "like the ads a lot" for the company's ads is less than 0.22) at a 0.01 level of significance.
-Referring to Table 9-7, the company officials can conclude that there is sufficient evidence to show that the series of television advertisements are less successful than the typical ad using a level of significance of 0.05.

---

Definitions:

Financial Reporting Process

The procedure of preparing financial reports that disclose an organization's financial status to management, investors, and regulators.

Financial Reporting Committee

A specialized group or body concerned with developing or overseeing standards and practices for reporting financial information by entities.

Financial Accounting Standards Board

An independent nonprofit organization responsible for establishing and improving financial accounting and reporting standards within the United States.

Segment Reporting

The practice of dividing a company's operations into segments and reporting financial data for each segment separately to provide insights into the performance of different areas of the business.