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TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the parameter the company officials is interested in is
Funder
A term often referring to an individual or organization that provides financial resources for projects or research.
Situations
External environments or contexts in which an individual finds themselves, which can influence behavior and decision-making processes.
Absolute Consistency
The unwavering adherence to the same principles, measures, or methods across different situations or over time.
Relative Consistency
The degree to which an individual's behavior in a specific trait remains stable across different situations and over time.
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