Dividing the Number of Persons Who Answered Correctly by the Total

question 31

Multiple Choice

Dividing the number of persons who answered correctly by the total number of persons who responded to the question is a measure of an item's ______.

• A) discrimination index
• B) phi coefficient
• C) difficulty
• D) bias

Understand the adjustments required to reconcile net income to net cash provided by operating activities under the indirect method.

Comprehend the requirements for reporting cash and cash equivalents in the statement of cash flows.

Understand the purpose and importance of the statement of cash flows.

Identify and categorize the different sections of the statement of cash flows.

---

Definitions:

Demographics

Statistical data relating to the population and the different groups within it, such as age, gender, income, and education.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Product Life Cycle

Defines the stages that new products move through as they enter, get established in, and ultimately leave the marketplace and thereby offers marketers a starting point for their strategy planning.

Maturity Stage

Stage of the product life cycle when industry sales reach their peak, so firms try to rejuvenate their products by adding new features or repositioning them.